THINK STRAIGHT

Make decisions based on facts

Instructions

Pinpoint the essential problem.
When faced with a problem, begin by clearly pinpointing the main issue or decision at hand. Ask yourself, "What exactly am I trying to resolve or decide?" Keep it simple and focused, and avoid letting your existing beliefs cloud your understanding of the issue.
Collect solid proof.
Collect all relevant information such as data, statistics, firsthand experiences, and solid facts that can help you make an informed decision. For example, if deciding on a new product launch, look at market research data instead of just opinions. Stay away from hearsay or unverified information.
Evaluate the evidence impartially.
Look at the information you've gathered with an open mind. Consider different perspectives to gain a well-rounded view. Ask yourself, "Am I considering all angles of this issue?" This helps in understanding the situation more holistically.
Distinguish facts from opinions.
Be aware of the difference between objective facts and your subjective opinions. Recognize that your viewpoint is just one part of a larger picture.
Base decisions on verified information.
Use the reliable evidence you have collected to guide your decisions. Avoid letting assumptions or unfounded beliefs influence your choice. For example, if you're deciding on a strategy for your business, make sure to base it on market data, not just on what you 'think' might work.
Trust your instincts in the absence of facts.
In the absence of concrete evidence, trust your educated instincts. But stay flexible to modify your opinion as new data comes to light.