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Zero to One: Notes on Startups, or How to Build the Future

by Peter Thiel


There will not be the next Bill Gates, Steve Jobs, or Mark Zuckerberg. Those moments in  history happened only once. This is what it means to go from zero to one.

This book teaches about how to build a company that, instead of competing using similar products, will compete by solving a real problem, and will survive at least 10-20 years.

About the Author

Peter Thiel is an American entrepreneur, venture capitalist, philanthropist, political activist, and author. He is a co-founder of PayPal, Palantir Technologies, and Founders Fund. He was ranked No. 4 on the Forbes Midas List of 2014, with a net worth of $2.2 billion, and No. 315 on the Forbes 400 of 2017, with a net worth of $2.6 billion.

Great ideas from this book


1. In order to have a monopoly, your company must be different.

2. Avoid competing with other companies.

3. A successful company usually has these four characteristics.

4. Start small and then monopolize.

5. Be definite optimistic with your business.

6. Envolve only in the high potential startups.

7. Build your company based on a secret.

8. Create strong foundations for your startup.

9. Make your company be like a cult.

10. Design the sells strategy.