Build your personal brand.

Many people misunderstand social media as a place to sell things. Well, if you are focused on selling, you will not build your brand. People don't want to be sold. They want to learn, be entertained, discover, and so on. By building your personal brand, you can give them all these things.

That’s why the most important thing is to build your brand first. To build your brand, you must be honest and authentic. That’s the key. This builds interest and word-of-mouth. It causes people to recommend you to their friends. People will never talk about you if you are only trying to imitate other people.

1. Your first priority is to build your brand, not to sell.
   Deliver value, be an expert, and build your brand. The money will come later.

2. Focus on telling the truth; be honest with your audience.
   Put value, quality, and entertainment in second place. Being honest is number one.

3. Everything that comes from you should let people see you, unfiltered and unpolished.
   Trust your tastes.