Different is better than better.
Being just better is not enough. Being 20% faster or 20% nicer is not enough. Your product must be different, just like how Apple produced computers with a different operating system. All other companies (Lenovo, IBM, HP) were selling computers with Windows, and with only small differences in the hardware. In contrast, Apple was selling a computer that had a completely different user experience. Think about it when you create your own product. Be different, not just better.
What to do?
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