Focus on the best channel of user acquisition.

If you find only one channel that will work, then you have the business. You don’t have to diversify the traffic; it’s enough if only one channel works, as long as it works well.

Ask these questions to find out what channel is best for your business:

1. *Are people using search engines to find a solution?*
   Search Engine Optimization or Marketing (SEM).

2. *Do existing users share your product via word-of-mouth?*
   Virality or referral programs.

3. *Does having more users improve the experience?*
   Virality.

4. *Are your target users already using another platform?*
   Integrations and partnerships.

5. *Do users have a high lifetime value?*
   Paid acquisition.