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Get people excited and emotionally invested in your message with an explanation.

A study done in 1977 found that people who gave a “because” in a line waiting to make printer copies got to skip ahead in 94% of the study and print copies simply due to stating a reason to use the copier, even though obviously everyone wanted to print a copy for a reason! Once again, using “because” and tying it back to the customers’ needs hooks them into emotionally investing in your product, idea, etc.

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