background-image-1 background-image-2

Get people excited and emotionally invested in your message with an explanation.

A study done in 1977 found that people who gave a “because” in a line waiting to make printer copies got to skip ahead in 94% of the study and print copies simply due to stating a reason to use the copier, even though obviously everyone wanted to print a copy for a reason! Once again, using “because” and tying it back to the customers’ needs hooks them into emotionally investing in your product, idea, etc.

What to do?
[In our mobile application, you will find a detailed list of actions for this skill]
If you have the app installed

Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.