Create great headlines.

The difference between good and great headlines can be that a good headline will reach 1,000 people, while a great headline can reach 1,000,000 people.

1. *In order to create a great headline, you must find the language/customer fit.*
   What resonates the best with your customers?

2. *Do an A/B test on headlines using an online service that offers it.*
   You can use something like Mailchimp, Google Adwords, or Facebook ads.

3. *Don’t trust intuition.*
   Even experienced marketers cannot tell you what works better than the data from A/B tests.