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Make your users make an investment in your product.

Investment is the fourth element of the hook model. It’s an important part of increasing engagement with your product. The investment phase is about anticipation of the rewards in the future. Investment increases the likelihood the user will return.

If you start with small investments that users will put into your product, over time they will build a very strong connection to it.

What to do?
[In our mobile application, you will find a detailed list of actions for this skill]
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