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Newton’s First Law of Emotion: For every action, there is an equal and opposite emotional reaction.

The Feeling Brain evaluates everything that happens to us: how much pain the event brings or relieves, what moral gaps it creates, and if those gaps can be equalized. Based on that, it creates a value hierarchy: some experiences the Feeling Brain marks as better, others as worse. We pursue the better experiences that verify the importance of the values we hold.

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