background-image-1 background-image-2

3 of 8

Prime for Action

What we think of as free will is largely an illusion.

Priming refers to changing a person’s mindset through the use of different words. For example, if you are reading a text with words that are associated with being old, such as “worried,” “old,” “lonely,” “gray,” “wrinkle,” “bingo,” etc., your brain will unconsciously obsess about the idea of being old, and you will actually begin to act old (you may walk slower, talk slower, etc.).

If you are in a conversation with someone and they use a lot of words that are associated with impatience, such as “bold,” “aggressive,” “rude,” “bother,” “intrude,” etc., your brain will unconsciously be primed to be impatient, and you will be very likely to show impatience when asked to wait for something.

Actions to take

Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.