Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

by Nir Eyal

Nir Eyan is a specialist in designing mobile applications that are addictive. He started his blog about the subject of habits already a few years before publishing Hooked. He is also a popular speaker and mentor. Hooked gained huge popularity in the startup industry, and it’s currently a must-read for everyone designing mobile apps.