Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
If you’re having trouble launching a successful marketing campaign or feel that your company isn’t operating as efficiently as it should be, Start With Why by Simon Sinek is the book for you. Sinek illustrates how understanding the “why” of your company is the most important thing in being successful—you must know why you do what you do. With this in mind, he explains how to create an advertising campaign that reaches a broad range of people.
We have compiled advice from the book into several actions for you to try out. The bulk of the actions will help you hone your marketing skills, so you can create better advertising campaigns for your product or service. We also have actions for you to achieve success, or better your decision-making skills. Good luck!
About the Author
Simon Sinek is an optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.
Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, MARS, SAP, Intel, 3M, the United States Military, members of the United States Congress, multiple government agencies and entrepreneurs.
THE GOLDEN CIRCLE
Use the Golden Circle to create better advertisements.
Hire motivated employees and inspire them
Compete against yourself, not others.
Go with your gut.