1 of 4

Step I: Definition

These individuals have riches just as we say that we ‘have a fever,’ when really the fever has us.” —Seneca (4 B.C.–A.D. 65)

Our culture drives us to work hard in order to retire one day and finally have time to take a long vacation. Then, at the age of 70, we wake up and regret that we did not do all those things we always wanted to do.

It doesn’t have to be like that. The New Rich is a new subculture of people who are rich in a new way. Time and mobility is their currency. They have different priorities and life philosophies, which makes them different from the crowd. Let’s check out some principles of the New Rich: to work when you want to work, and not for the work’s sake. Not to wait for retirement, and instead, distribute mini-retirements throughout life. To experience things instead of buying new things you want to have. To not be a boss or an employee, but an owner of a company. To earn only as much money as you need, instead of making tons of money. First of all, to have the freedom.

The New Rich challenges the status quo. They do things differently when it’s more effective or more fun.

Actions to take

Principles to follow