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Putting the Future on Sale: The Economics of Instant Gratification

All too often, we use our fancy brains not to make the most strategic decisions, but to give ourselves permission to act more irrationally.

All of us have experienced temptation for something counterproductive to our aims. For example, if you are on a strict diet, you might feel tempted to eat a burger. The good news is, this temptation can be fought! All you need to do is put some distance between you and said temptation.

Actions to take

Fight temptation.


Principles to follow