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If you build it, will they come?
“Even though sales are everywhere, most people underrate its importance.”
Nerds would wish that there is no salesman. In a perfect world, the nerds would build the business, and consumers would use it. But where is the distribution system? Over 3 million Americans work as salesmen, but in fact, if we include other professions, we find that many more people are “selling”. Sales are crucial for company success. You can build a great product, but with bad marketing, you have no chance to succeed.
Principles to follow
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