Gary Vaynerchuk calls this reactionary business, the type of business that you adapt and change when necessary. The change might happen because of new trends or because of people talking about you on social media. It’s critical to react and not be passive in our always-changing world.
To live according to this principle, read it aloud or meditate on it for 5 minutes every day.
Adapt when it’s needed.
Especially be ready to adapt to your audience.
Be ready to react when bad publicity appears.
People may try to destroy your good image, your brand. Be ready to prove them wrong.
Shape your story.
When people start to talk about you, shape the story to what you want it to be.
Observe the new trends and follow them.
Some people are good at finding new trends and making a business around them.